Turning Your Farm's Online Attention Into Customers
Your farm's next customer is closer than you think.
Mitch Hinrichs
October 30, 2023
Read time: 3 Minutes
Next steps to “Finding Your First 100 Customers” Using Instagram.
Let’s start moving your online community from the just being aware of your farm to the consideration phase, where you begin the relationship and trust building.
Remember the steps in the “Farm Marketing Sales Funnel”
Awareness
Consideration
Conversion
How to Go From Awareness to Consideration
1. Optimize Your Profile
Your profile and bio serve as first impressions for your farm.
Use the Farm’s Brand Story to write your bio.
AND BE CLEAR AND CONCISE WITH YOUR WORDS.
The bio on your Instagram profile is limited in length, so aim to say a lot with a little.
2. Start Engaging & Providing Value
Once you start to create some awareness of your farm and have your Instagram profile sharpened up, go give!
Go engage with local businesses and people online!
You will start to find like-minded businesses, with like-minded customers, that support what you are doing on your farm.
Search your “location / market” in the explorer section on Instagram.
Give value - likes, comments (meaningful ones, not just 👍) & DM them to introduce yourself, but DON’T BE A SALES PERSON.
You will eventually start to create a community online reflecting your farm’s ideal customer.
3. Start Reciprocal Relationships Online
You are looking for LIFELONG customers, so be patient, give first, focus on building relationships.
The sales will come to you with time.
Your customer base is your farm’s foundation, so overdeliver, serve and provide value early on in these relationships.
Action Steps for Your Farm
Clean up your profile bio using Farm Brand Story
Reach out to 10 local businesses & introduce yourself
Keep posting your reels to generate more awareness
Tune in next week to explore how to turn your Instagram profile into an automated sales funnel and start gaining customers!
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