Finding your first 100 customers
A sure way to find your customers & have them excited to know you.
Mitch Hinrichs
October 23, 2023
Read time: 3 Minutes
Today, we discuss the steps in “Finding Your First 100 Customers”.
Using last week’s “Farm Marketing Sales Funnel,” we are going to create a plan to convert comments and conversations to customers and cash for your farm.
Awareness - Run a giveaway to create
Consideration - Create an irresistible offer in your giveaway
Conversion - Follow up with participants with another offer
How to Start Gaining Awareness
1. Create Social Media Profiles for Your Farm
Most of you probably have this completed already, but double-check to ensure consistency across all of your social media platforms so your audience can start becoming familiar with you.
2. Create Content That is Shareable & Social
Think high-level here in gaining awareness. There are so many examples of easy reels you can create on Instagram with videos you already have on your phone.
Scroll your feed for a bit and find inspiration from farms you follow.
Take a look at these 2 posts I created that have reached more than 200,000 people in 10 days!
Now post 3-5 reels per week to start to build awareness.
Focus on content that will create conversations and spark curiosity.
Bonus: Boost Your Post to Create Momentum
If you have a small advertising budget, you can “boost” your Instagram posts to a specific audience and get more “eyes.”
Choose to “More Profile Visits” as the “Goal”
Choose an audience (choose geography in your market)
Choose a budget of $2-5 per day for 5-7 days)
Repeat with each of the 3-5 posts you create weekly
Tune in next week to explore how to turn “Brand Awareness” into “Consideration” by Building Trust & Storytelling
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